Generative AI can be used to create realistic characters and environments by training on a large dataset of images and videos. This allows AI to learn the statistical relationships between different features, such as the shape of a face or the color of a sky. Once trained, AI can generate new images and videos that are indistinguishable from real ones.
According to Market.us, In 2022, the global generative AI in Animation market was valued at USD 0.9 billion. Between 2023 and 2032, this market is estimated to register the highest CAGR of 35.7% and is expected to reach USD 17.7 billion in 2032.
Key Takeaway:
- By type, the Transformer segment generated the largest revenue share in 2022.
- By components, the solution segment has dominated the market, and it is expected to grow at the highest CAGR over the forecast period 2023 to 2032.
- In 2022, North America dominated the market with the highest revenue share of 38.2%.
- APAC Region held the second-largest market share in 2022.
- APAC will grow at a significant rate from 2023–2032.
Top Five Trends Driving Sales of Generative AI for Animation Market
Consumer demand for customized and interactive animation content: As consumers increasingly demand customized and interactive media that they can engage with on a deeper level, Generative AI offers the possibility of producing personalized and meaningful animation content tailored specifically for each individual user. Interact with this animation in more meaningful ways by tailoring its presentation according to personal preference or providing users the chance to interact more closely.
Virtual and Augmented Realities Are Becoming Evermore Popular: Virtual reality (VR) and augmented reality (AR) platforms have seen rapid adoption over recent years, leading to their use for content production using generative AI to produce immersive 3D or 2D animation content utilizing these platforms. Generative AI creates more engaging 2D or 3D animated pieces while VR/AR content offers even deeper immersion experience than its conventional 2D or 3D counterpart.
Researchers are continually creating more realistic and complex content using AI generative algorithms, leading to innovative animation techniques used for stunning visuals.
Rising Adoption of AI in Entertainment Industry: AI adoption within the entertainment industry is on an upward trend, including generative AI. AI is being utilized to automate tasks associated with the animation production process such as character design, animation and rendering — helping reduce cost and time while creating more complex realistic animations.
Cloud Computing: Cloud computing has dramatically simplified and reduced costs associated with using generative AI, making its implementation much simpler and more accessible to businesses of all sizes utilizing it to produce animation content. Platforms run on the cloud can be easily accessed anywhere and scaled as necessary allowing businesses of any size to leverage it effectively for animation production.
Regional Analysis
North America held the highest market share in 2022 and is projected to maintain it through to the forecast period, thanks to government initiatives to promote AI in animation across several industries and startups using it as part of operational efficiency improvement and procedure automation strategies. Asia-Pacific markets may experience strong growth during this timeframe due to an influx of start-ups using generative AI for animation applications in order to increase operational efficiencies and automate procedures more easily.
